Bengaluru’s premium residential market continues to gain momentum as Assetz, a well-known real estate developer, has launched a luxury housing project in southeast Bengaluru with prices starting from ₹2.3 crore. The launch reflects growing demand for high-end homes in the city, driven by strong end-user interest, improving infrastructure and the expansion of IT and technology hubs in the region.
Southeast Bengaluru has emerged as one of the fastest-growing residential corridors, attracting homebuyers looking for spacious, well-designed homes with modern amenities and excellent connectivity.
Strategic Location in Southeast Bengaluru
The newly launched Assetz luxury project benefits from its strategic location in southeast Bengaluru, which includes prominent micro-markets such as Sarjapur Road, HSR Extension, and nearby IT corridors. The region enjoys seamless access to major employment hubs, business parks, and social infrastructure including international schools, hospitals, and retail destinations.
With upcoming metro connectivity and improved road networks, southeast Bengaluru has become a preferred destination for professionals and senior executives seeking premium residences close to their workplaces.
Project Highlights and Offerings
The luxury housing project by Assetz is designed to cater to discerning homebuyers looking for larger homes, superior specifications, and a refined lifestyle. The project is expected to offer thoughtfully planned residences with contemporary architecture, ample green spaces, and a host of lifestyle amenities such as a clubhouse, landscaped gardens, fitness zones, and recreational facilities.
Prices starting at ₹2.3 crore position the development firmly in the luxury segment, targeting buyers who value exclusivity, quality construction, and long-term investment potential.
Growing Demand for Luxury Homes in Bengaluru
Bengaluru’s luxury housing segment has witnessed steady growth over the past few years. High-income professionals, startup founders, and NRIs are increasingly investing in premium homes that offer comfort, privacy, and modern living environments.
Developers like Assetz are focusing on creating low-density projects with enhanced lifestyle features to meet evolving buyer preferences. The launch aligns with this trend, indicating sustained confidence in Bengaluru’s high-end residential market.
Positive Outlook for Bengaluru Real Estate
The launch of the Assetz luxury housing project is expected to further strengthen southeast Bengaluru’s position as a key residential growth corridor. With strong economic fundamentals, continuous infrastructure development, and rising demand for upscale housing, Bengaluru’s real estate market remains resilient.
As more reputed developers introduce premium projects, the city is likely to see increased interest from both end-users and long-term investors, making luxury housing a key driver of real estate growth in the coming years.

